Bulk Powders wanted to build a campaign that developed their brand into something more inclusive and approachable. Asking athletes and influencers to discuss their ‘Best Me’, we encouraged audiences to join in with the call-to-action: ‘What’s yours?’.
We enlisted three influential stars to create three short films for broadcast, social and online; renowned and globally recognised athletes Anthony Joshua & Tom Daley, alongside vegan activist and health & fitness influencer Lucy Watson.
Listening to them speak about their processes, stories and philosophies whilst seeing them in action, we aimed to create aspirational, emotive, shareable content for audiences to engage with.
